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Live Nation Expands Into The Balkans

ZAGREB, Croatia (CelebrityAccess MediaWire) — Live Nation has struck a partnership deal with Croatias' top promoter Adria Entertainment.

Adria's promoted more than 100 concerts in the Balkan region in the past five years, including shows by Beyonce and Bon Jovi. Their next big show will be a Red Hot Chili Peppers date at the Zagreb Hippodrome on August 29th.

Live Nation has been expanding in numerous markets internationally. In addition to the Croation deal, Live Nation has also made key acquisitions in Portugal with promoter Ritmos e Blues and new offices in South Korea.

"Our partnership with Adria Entertainment represents an attractive opportunity to execute our international expansion strategy," said Michael Rapino, President and Chief Executive Officer of Live Nation Entertainment. "Croatia is becoming an increasingly popular touring location for artists and we are happy to join forces with an established partner in a growing music market. Moving forward, we will continue to identify strategic partnerships that will allow us to better serve artists and fans, bringing the best in live entertainment to new markets around the world."

Vladimir Ivankoviæ, Chief Executive Officer of Adria Entertainment said, "This is an unprecedented partnership within the industry in Croatia. It unites the expertise and influence of the world's biggest live entertainment company with our local knowledge and expertise which we believe will result in new innovation and opportunities for live entertainment in the Adriatic region. We are very proud to have become a part of the Live Nation family, bringing foreign investment to Croatia and at the same time sharing the professional knowledge that we have developed over the past six years."

Croatia, formerly part of Yugoslavia, boasts a population of approximately 4.5 million. In recent years, tourism has grown to represent almost 20% of Croatia's economy. – CelebrityAccess Staff Writers