LONDON (CelebrityAccess MediaWire) — Live Nation has announced the extension of its successful web platform to the company’s UK website www.livenation.co.uk. The newly designed website is an important step towards the creation of the most powerful global concert database on the internet.
With a brand new, globally consistent design, LiveNation.co.uk will continue to offer fans a powerful concert search engine complete with separate festival listings, as well as an online merchandise store with products from over 2,000 artists. In addition, the site will offer registered ticket club members access to buy tickets before they go on sale, as well as access to premium seats.
The platform for the new site is an extension of Live Nation’s highly successful LiveNation.com destination, which along with its other company sites have been ranked number two amongst event sites by Nielsen//Net Ratings in the United States.
“Live Nation is committed to constantly improving upon the service we provide to our customers, and this new platform will enable us to make innovations to the site on a frequent basis,” commented Senior Vice President of Digital, International, Mark Yovich. “Our concert search engine, with its keen focus on live music events, is what fans have told us they want and we are committed to providing the best possible platform for up-to-the-minute information on concerts throughout the UK.”
“The extension of our fast-growing LiveNation.com platform to the UK and our planned expansion to several European countries later this year will create a global channel for connecting artists with their fans, wherever they may live” said Bryan Perez, President of Global Digital for Live Nation. “By providing music fans exclusive access to great seats, to special presales and artist merchandise via our online store, UK music fans are able to engage with their favourite artists in meaningful new ways.”
The company expects to roll out the new web platform throughout Europe in 2007, including The Netherlands, Italy, Denmark, Norway, Sweden, Finland, Spain, France, Belgium, Poland, The Czech Republic and Hungary.