HONG KONG, China (CelebrityAccess) — On Thursday, Live Nation Entertainment announced plans to bolster their Asian footprint with the launch of a a new EDM-focused unit Live Nation Electronic Asia.
The company believes the region is ripe for development of EDM events and has named Jim Wong, an independent promoter based in Hong Kong who has extensive experience in the electronic dance music industry, to oversee the new unit.
Wong has a proven track record in Mainland China and Hong Kong where he promoted and booked over 500 acts for concerts, club gigs, and festivals over the past three years.
The first project by LNEA will be a tour of the region by DJ/Producer Tiësto who is supporting his upcoming album "Clublife Vol. 5: China." The tour is set to get underway in Shanghai in October with eight additional dates around the region.
Live Nation is also bringing its Creamfields festival to Asia with events scheduled for Hong Kong and Taipei in December.
“Our overarching goal is to connect artists and fans for unparalleled live music experiences, and it’s undeniable that fans in Asia, especially China, are eager for more electronic music. Combining Jim’s experience with Live Nation’s network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals,” said Live Nation President of International & Emerging Markets Alan Ridgeway.