LOS ANGELES (CelebrityAccess MediaWire) — Live Nation has announced a multi-year sponsorship and marketing agreement with chain pizza joint Papa John's, designating the company as the “Official Pizza of Live Nation.”
Papa John's pizza will be sold in up to 24 Live Nation outdoor concert amphitheaters this year and eleven additional venues expected to be added over the next three years.
The agreement also calls for joint marketing and promotional efforts, including the in-venue distribution of promotional materials and online marketing initiatives by the two brands.
“This partnership will allow us to reach millions of consumers attending some of the year’s biggest concerts,” said Bill Van Epps, Papa John’s president USA. “We look forward to serving our award-winning pizza to Live Nation concert goers throughout the country.”
“We are always looking for national partners who deliver great products for our fans,” said Russell Wallach, Live Nation President of Alliances. “Music fans will love having Papa John’s pizza at their favorite concerts in many of our amphitheatres this summer and we are looking forward to working with the Papa John’s team in the development of additional promotional opportunities in the future.”