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Live Nation 'Pairs Off' With Smirnoff

TORONTO, ON (CelebrityAccess MediaWire) — Smirnoff announced a new partnership with Live Nation Entertainment, a collaboration that plans to create one-of-a-kind live entertainment experiences for music lovers across Canada.

The promotional relationship will give Smirnoff customers special access to tickets and discounts for Live Nation concerts held in Canada, as well as provide chances for exclusive experiences, such as backstage entry and artist meet and greets.

The Smirnoff 'Be There' Box Office, will give Smirnoff and Smirnoff Ice customers privileges to purchase premium tickets, as well as opportunities to bypass the line to enter selected Live Nation concerts.

The agreement also allows for hospitality, brand visibility, and signage in Live Nation venues, such as Toronto's Molson Amphitheatre and Vancouver's Commodore Ballroom. –by CelebrityAccess Staff Writers