NEW YORK (CelebrityAccess MediaWire) — Seneca Gaming has selected Live Nation to exclusively handle booking operations for its Salamanca and Niagara Falls Casinos Buffalo Business First has reported.
The agreement will see LN responsible for booking the Seneca Events Center and the Bear's Den at Seneca's Niagara Casino and the new 2,000 seat Seneca Events Center currently under construction at the Salamanca facility. The opening date for the new venue is currently anticipated to be February, 08.
"Their (Live Nation) industry knowledge and reputation for producing tours for some of the biggest names in the music business is a perfect fit for our growing entertainment division at Seneca Gaming Corp.," said Rob Victoria, Seneca Gaming senior vice president of marketing. "This partnership will allow us to draw bigger names and bigger crowds." – CelebrityAccess Staff Writers