LOS ANGELES (CelebrityAccess MediaWire) — Live Nation has signed a with pizza purveyor Domino's over marketing rights at Live Nation's festival events, including Wireless and T In the Park in the UK.
Brokered by Domino's ad mavens at Arena BLM with BLM Quantum, the pact will see Domino's parking a "supertruck" at the events and will be featured on Festival television spots and online through Facebook, Marketing Magazine said.
Domino had previously relied on television as their primary method of reaching consumers but has recently shifted their focus to targeting the youth market at live events. The gambit seems to be working too and Marketing Magazine reported that they say a 25% boost in profits in Q3. – CelebrityAccess Staff Writers