(CelebrityAccess MediaWire) — In a milestone move for the mobile content and entertainment industry, Madonna has launched the first artist-driven, web-based store to sell ringtones, images, and other mobile content. The mobile store, powered by m-Qube, allows Madonna to reach her fans in North America from her web site, Madonna.com, by offering exclusive content that they can personalize their mobile devices with.
Madonna fans will be able to easily browse and purchase the artist's content on Madonna.com or through their mobile device by providing their mobile number and handset type with charges going directly to their wireless bill. This makes finding and purchasing content much easier, quicker and convenient for consumers.
"Madonna sees the future of the music business tied intimately to the wireless space and doing this deal is the first step of many to utilize the robust capabilities of mobile phones," said Caresse Henry, Madonna's manager.
"Being the company chosen by a music superstar of the stature of Madonna to distribute her digital content for the first time is a tremendous honor for us," said Jeffrey Glass, CEO of m-Qube. "It validates our mobile storefront strategy and the importance of delivering high-quality content and premium, cross-carrier billing solutions to content owners. Our technology drives revenue for content owners because we make purchasing easy; content is just a few keystrokes away for consumers with mobile devices and the convenience of charges on their monthly carrier bill." — Bob Grossweiner and Jane Cohen