MIAMI (CelebrityAccess) — Magnus Sports, the sports unit of singer Marc Anthony's entertainment branding, marketing, social media, and content development company, has formed a strategic partnership with RR-Soccer Management Agency for marketing and sponsorship representation of major international soccer athletes.
The transatlantic partnership will focus its efforts on developing marketing opportunities and negotiating commercial rights for players for the territories of North and South America and has already completed its first project with Real Madrid Sergio Ramos, Team Captain and Marcelo Vieira, the team's left back.
Since last year, Magnus Sports has been expanding its footprint by expanding its roster with primarily baseball players. Other operating units of Magnus include an artist management company, music publishing, digital content creation, film & television, a music label and an entertainment-centric marketing division focused on the Latin market.
"Sports will make it possible for marketers and superstar athletes to work together on inventing the next generation of sports marketing in the Americas. We are going way beyond conventional, old-fashioned product endorsements and are excited about the opportunity to connect brands to soccer fans through the heroes that drive their passion. Our shared vision is to push the limits by leveraging these amazing athletes' incredible talent and massive followings," Magnus founder Marc Anthony said. – Staff Writers