TORONTO (CelebrityAccess) — Canadian broadcaster Bell Media announced that it was venturing into the live theater business in a new partnership with former Live Nation senior exec Michael Cohl.
The first production from the new joint venture is Bat Out of Hell: The Musical, a new live theatrical set to coincide with the 40th anniversary of Meat Loaf's iconic album, which has sold more than 50 million copies to date.
To be directed by noted theatre and opera director Jay Sheib, Bat Out of Hell begins previews February 17, 2017 at the Manchester Opera House. Casting is currently underway in the U.K.
“Bell Media’s foray into live theatrical production emphasizes our commitment to producing engaging content on diverse platforms,” said Randy Lennox, President, Broadcast and Content, Bell Media and Co-Producer. “We are excited to bring Bat Out Of Hell to the stage as our inaugural production, and look forward to capturing the heart, soul, and imagination of audiences around the world, as this musical masterpiece enters its 40th anniversary.”
Lennox added: “Bat Out of Hell represents a strategic revenue opportunity for Bell Media, modeling the phenomenal success of other musical adaptations including Mamma Mia! which went on to gross more than $1 billion worldwide and is still running in several major cities more than a decade since its debut.” – Staff Writers