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MTV Labs Names A$AP Rocky As Creative Director

NEW YORK (CelebrityAccess) — MTV and Viacom Velocity, the company’s in-house creative unit, have named rapper A$AP Rocky as the Creative Director for their incubator MTV Labs.

In his new billet, A$AP Rocky, backed by his own creative company AWGE, will seek to develop original content and develop new formats and delivery channels for existing MTV IP, as well as creating branded content for advertisers in partnership with Viacom Velocity.

"MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on,” said A$AP Rocky.

To mark the agreement, A$AP Rocky gave an exclusive performance of never-before-heard tracks from the forthcoming A$AP Mob album, Cozy Tapes Vol 1, in MTV’s Times Square studio on Friday, September 30. – Staff Wroters