Music Rules At GSMA Mobile Congress

BARCELONA (Hypebot) – At this week's GSMA Mobile World Congress 2009 in Barcelona music and entertainment are taking center stage as struggling mobile providers and manufactures search for points of differentiation.

RealNetworks highlighted its ongoing momentum with Music-on-Demand (MOD) and Ringback Tone (RBT) ASP deployments. Real currently has services deployed with 11 mobile operators in 10 countries throughout Europe.

A struggling Sony Ericsson is shifting gears with a new strategy "Entertainment Unlimited." Details are thin but include a strategy that brings together mobile with PCs and the TV to share content.

Nokia, in launching a new line of multimedia smartphones, is setting its sights on the growing music market.