Music Rules At GSMA Mobile Congress

BARCELONA (Hypebot) – At this week's GSMA Mobile World Congress 2009 in Barcelona music and entertainment are taking center stage as struggling mobile providers and manufactures search for points of differentiation.

  • RealNetworks highlighted its ongoing momentum with Music-on-Demand (MOD) and Ringback Tone (RBT) ASP deployments. Real currently has services deployed with 11 mobile operators in 10 countries throughout Europe.
  • A struggling Sony Ericsson is shifting gears with a new strategy "Entertainment Unlimited." Details are thin but include a strategy that brings together mobile with PCs and the TV to share content.
  • Nokia, in launching a new line of multimedia smartphones, is setting its sights on the growing music market.