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Naming Rights Deal For Quebec City Arena

QUEBEC CITY (CelebrityAccess) — Quebecor Sports & Entertainment Group announced that they have signed a naming rights deal with Canadian telecom company Vidéotron that will see the new Quebec City Arena named the Videotron Centre.

"With this name change, Quebecor is renewing its original commitment to make the Québec City Arena – now to be known as the Videotron Centre – a resounding success that will benefit the entire Québec City community," said Benoît Robert, President and CEO of Quebecor's Sports & Entertainment Group.

As manager of the Videotron Centre for the next 25 years, Quebecor will pay the City of Québec $33,000,000, payable in full upon the opening of the Videotron Centre, planned for September 15, 2015. Should Quebecor become the holder of a National Hockey League (NHL) franchise, it will pay the City of Québec a total of $63,500,000.

"Videotron is very proud to associate its name and all its brands with what will be an iconic building for Québec City," said Videotron president Manon Brouillette. "We have built strong relationships with Québec City residents; we have 600,000 users of our services in the Québec City area and we are part and parcel of their daily lives. So the partnership with the Québec City Arena that we are announcing today is a natural extension of that relationship. Bear in mind that Videotron has been ranked the most respected telecommunications provider in Québec by a Léger survey for the tenth year in a row." – Staff Writers