NASHVILLE, TN (CelebrityAccess) — The Country Music Association announced a spate of new hires and promotions, including the addition of Amber Williams as Vice President of Communications and Talent Relations; Haley Steinbuchel as Strategic Partnerships Coordinator; and Taylor Viegut as Digital Coordinator.
Williams comes to CMA from Beck Media & Marketing, a full-service public relations and marketing agency. Williams helmed the company's New York office since it launched in 2011. Prior to her work at Beck Media, Williams served as Senior Director of Artist and Media Relations for Universal Music Group in Nashville, overseeing national publicity plans and album release campaigns for seven years. Her roster included Vince Gill, Julianne Hough, Reba, Sugarland, Josh Turner, Shania Twain, Lee Ann Womack, and Trisha Yearwood.
Before joining CMA as Strategic Partnerships Coordinator, Steinbuchel toiled at the M Street restaurant group in Nashville where she pioneered a partnership program to broaden the organization’s community reach, which extended into a rewards program for salaried employees. She also has touring merchandise and concourse management experience.
Viegut comes to CMA from the Social Strategy and Public Relations team at Crowd Surf in Nashville. Viegut’s background experience extends across social media and web management in e-commerce, digital communications, event marketing, analytics, and content development.
Promotions at the Country Music advocate include Catherine Blackwell, who has been named Senior Director of Marketing, Marty Filogamo, who was promoted to Brand and Design Specialist, and Tiffany Kerns who is now the Director of Community Outreach. – Staff Writers