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RealNetworks Promotes Rhapsody's Lunsford


LOS ANGELES (Hypebot) – RealNetworks has named Mike Lunsford as Executive Vice President of the Technology Products and Solutions and Media Software and Services divisions of the company. Lunsford will also continue in his role of overseeing Rhapsody America, the company's digital music joint venture with MTV Networks.


Recent speculation has had RealNetworks and MTV, its partner in Rhapsody America, may consider selling the subscription service. Rhapsody has never garnered big numbers, and now competition growing or on the way from MOG, Spotify and a probable iTunes in the cloud service.


Prior to his current role, Lunsford was executive vice president of strategic ventures for Rhapsody America. Before that he held a number of senior roles over eight years at EarthLink including as interim president and CEO.