LONDON (Hypebot) â€“ Ricall, the online music licensing marketplace, has appointed Ben Walter as Business Development Executive. Based in London, Walter will be responsible for helping strengthen this international profile. Prior to joining Ricall, Walter spent three years as Senior Marketing Executive at Sony ATV subsidiary Extreme Music and worked on synchronization licensing for broadcast and ad campaigns including Guinness, Sprite and 3 Mobile.
Earlier this year Ricall launched a partner network providing the company with a global footprint and includes North America, Germany, Austria, Switzerland, Spain, Australia, New Zealand, China, Hong Kong, Singapore, Thailand and Malaysia. In February, Ricallâ€™s international footprint was enhanced with a global deal with EMI Music that an '07 deal with SonyBMG.
Richard Corbett, founder & CEO of Ricall said: â€œBen has key industry contacts in Ricallâ€™s target markets as well as proven expertise in the music licensing field. Benâ€™s experience will be a great asset for us as we expand into an increasing number of key markets globally and continue to partner with a wide variety of major companies that benefit significantly from using our music search and licensing platform."
Ben Walter said: "In such a changing and challenging time for the music industry, sync licensing has taken on even more importance as a significant revenue stream for copyright owners. As such, I'm delighted to be joining such a forward thinking company as Ricall."