(CelebrityAccess MediaWire) — SBC Communications Inc. has signed on as the title sponsor of Lollapalooza 2005 in Chicago July 23-24. As part of the sponsorship, SBC companies will also host an exclusive webcast of the two-day event.
The webcast will feature before-set footage, backstage interviews, behind-the-scenes commentary and special vignettes with a range of performers through the SBC blue room (http://blueroom.sbc.com), which features exclusive musical content, in-studio interviews, live performances and unedited commentary of chart-topping artists.
"Lollapalooza is an authentic and relevant brand in music that speaks to a significant following among young adults, and this sponsorship is a great way to showcase how SBC products and services connect people to their passions," said Scott Helbing, senior vice president-SBC Marketing. "Plus, with our onstage presence and the behind-the-scenes action and performances that we'll stream via the SBC blue room Web site, we'll be able to bring this unique event to music fans nationwide."
The Lollapalooza sponsorship expands on recent alliances with major industry players in the movie and music entertainment industries, including Eric Clapton's Crossroads Festival and the ongoing title sponsorship of the Austin City Limits Music Festival in Austin, Texas, the latter of which shares the same producer as Lollapalooza, Capital Sports & Entertainment.
Among the 60+ artists performing at Lollapalooza this year are the Pixies, Widespread Panic, Weezer, the Killers, Cake, Dashboard Confessional, Death Cab for Cutie, Billy Idol, Liz Phair, Dinosaur Jr., Primus and Digable Planets. – Jane Cohen and Bob Grosweiner