SAN FRANCISCO (CelebrityAccess MediaWire) — Signatures Network, the leading entertainment licensing and merchandising company, has secured the exclusive licensing and branding rights to the most recognized and important name in pop culture and social history: Woodstock. The company has formed a partnership with two of Woodstock's original promoters, Michael Lang and Joel Rosenman.
"The three magical days of music and community at Woodstock has left a lasting and indelible mark of the minds of not only Baby Boomers but all generations in the US and around the world," said Signatures Network CEO Dell Furano.In keeping with the true spirit of the Sixties and its mantra of Peace, Love and Harmony, Signatures Network will develop a Woodstock Lifestyle Brand that will embrace the Sixties spirit and energy. Working closely with only the Top Designers and Retailers, Signatures will create Fashion, Accessories, Home Decor and more that reflect the Woodstock Era ideals."
Signatures will select innovative licensees who will incorporate the '60s aesthetics into each product in their Woodstock Lifestyle lines. The new Woodstock brand will appeal to all generations particularly to younger people who have already enthusiastically embraced the recent retro '60s trends in fashion.
"Woodstock started as an intense 3-day party in the summer of '69," said Rosenman. "It has become a timeless expression of musical energy, community spirit, and the uniqueness and importance of each one of us. Today the Woodstock Generation is all of us who believe in the power of peace and music." — Jane Cohen and Bob Grossweiner