(CelebrityAccess MediaWire) —
Sirius Satellite Radio has entered into an agreement to broadcast the British Broadcasting Corporation's popular modern music channel Radio 1 later this summer.. The agreement, with BBC Radio International, part of the U.K. broadcaster's commercial arm BBC Worldwide, will bring many Americans their first opportunity to listen to the influential and highly acclaimed radio channel.
BBC Radio 1 will be broadcast with a time-shift on Sirius so that most Americans can enjoy the channel's lineup as it was intended with Chris Moyles' Breakfast Show in the morning, Scott Mill's show in the afternoon, and kicking off the weekend with Pete Tong's Friday night Essential Selection.
"Radio 1 on SIRIUS will be a unique entertainment offering unmatched in the U.S.," said Scott Greenstein, Sirius president of Entertainment and Sports. "It is renowned for its support of up-and-coming British artists, and reflects the enormously vibrant British music scene in its daily programming and special events. SIRIUS subscribers will soon be able to hear Radio 1's cutting-edge music in their cars, homes or other locations."
BBC Radio 1 plays a mix of current pop, rock, R&B and hip-hop music, and extensively covers music events taking place worldwide. BBC Radio 1 features many exclusive interviews as well as live broadcasts of performances and unique studio sets from artists on the international music scene. The channel has a weekly audience of more than 12 million in the U.K. and is consistently recognized for the quality of its on-air hosts and the information and entertainment it presents.
"We're delighted to be working with SIRIUS on adding one of the U.K.'s most established radio brands to its high quality radio line-up," said David Moody, director of Strategy and Business Development at BBC Worldwide, "The arrangement benefits from Radio 1's strong programming and brand combined with Sirius' cutting edge delivery technology and established U.S. audience. We look forward to exploring further opportunities together in the future."
–Bob Grossweiner and Jane Cohen
