(Hypebot) – What are your social media followers worth?
When rapper Soulja Boy tweeted that he has just signed a $400 million "brand ambassador" deal, there were many doubters. Now World Poker Fund Holdings, a publicly traded company, has confirmed the deal.
Rapper Soulja Boy has leveraged his fame and social media following into a 5-year $400 million endorsement deal with the publicly traded World Poker Fund Holdings (OTC PINK: WPFH), a developer and operator of online and event-based social gaming platforms and brands.
With a social media following of over 15 million, 25 year old Soulja Boy will use his network to promote World Poker Fund’s online gaming assets like CelebrityWorld.com and its soon-to-launch “in-flight gaming” platform. Other recent brand ambassador deals include Nas, Sean “Diddy” Combs and 50 Cent with products like Ciroc and Vitamin Water
"Today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment."
“I invest in things I understand. I enjoy music, and of course gaming," says Soulja Boy. "Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador.
“The world of marketing is changing, today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment," says Matthew Bird spokesperson for World Poker Fund Holdings. "We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles."