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SpiralFrog Spawns FrogClub

NEW YORK (Hypebot) —
SpiralFrog has launched
as well as started its first North American marketing campaign. SpiralFrog currently has 3.8 million unique monthly visitors and 1.1 million registered users. is designed to showcases the service's benefits over illegal P2P.
The microsite allows users to sample and download free music from 12 genres. Users choose from virtual dancers that represent different playlists. The dancers can be personalized with hairstyles, accessories and upload pictures that become the dancer's face.

The site also includes a feature letting users pass along playlists and virtual dancers to friends.

From the press release:

“ is a great way to get introduced to our benefits versus illegal peer-to-peer download sites – free, safe and legal music delivered in a fun discovery environment,” said Matthew Stern, vice president of marketing for SpiralFrog. “This campaign gives music fans the tools to become part of the SpiralFrog brand experience and connect with music in an inspiring way.”

"We wanted to create a humorous and interactive site where users would be able to experience the brand," said Darren Paul, managing partner of Night Agency. "We felt the dance club theme provided a setting that the target demographic would be able to relate to and have fun with."