STOCKHOLM, Sweden (Hypebot) – Three very different streaming services – Spotify, Pandora and TuneIn have joined forces to form what their calling The Streaming Audio Task Force. First up from the rather grandiosely named organization is an Edison Research survey of 3000 Americans regarding their listening habits.
Presented during NYC's Ad Week, the study claims that 53% if Americans listen to what is broadly termed as internet radio: 39% personal radio (i.e. Pandora), 27% streaming live radio (TuneIn) and 18% on demand music (Spotify).
According to the survey 32% of listeners were listening to “a lot” more online radio than they did a year ago. t 26% were entirely new to online listening. A whopping 83% of smartphone owners say they are listening online.
image from musically.com
“The data clearly shows that internet radio is not only a mainstream activity for the majority of online Americans, it’s also essentially expanding the pie for audio media,” said Larry Rosen of Edison. “The advent of mobile listening, and the proliferation of choices for the types of internet audio, have transformed the medium from niche activity to major media channel in under ten years."