ST. LOUIS, (CelebrityAccess MediaWire) — Sports Capital Partners the new owners of the St. Louis Blues – and Scottrade, a St. Louis-based leading branch-supported online brokerage, have announced a long-term partnership that will include naming rights for the Blues' downtown home arena.
The arena will now be known as the Scottrade Center, effective immediately. The naming rights partnership was announced in a joint press conference by Sports Capital Partners Chairman and Blues owner Dave Checketts and Rodger Riney, Scottrade President and CEO.
In a statement, Checketts said, "This is a long-term partnership that is equitable and attractive to both parties, as well as the entire St. Louis region. Scottrade is making a significant investment in the Blues, the Scottrade Center and St. Louis, and we're extremely grateful for the confidence they have shown in the future by making this investment."
Riney was equally enthusiastic about the partnership, which includes Scottrade's designation as "the official online investing choice of the St. Louis Blues."
"With this partnership, we are honoring our St. Louis roots while introducing Scottrade to sports fans and potential individual investors across the country," Riney said. "With two-thirds of our customers living in NHL cities, this collaboration makes sense for Scottrade, our associates and our customers."
The announcement came on the eve of the 40th anniversary season of St. Louis Blues hockey, with improvements to the 12-year-old Scottrade Center – including a new scoreboard system – already underway.
"Without a flagship marketing partner like Scottrade, it would be much more difficult to consider arena improvements and continue to bring major attractions such as the Busch Braggin' Rights game and NCAA championships to St. Louis," said Checketts. "The new-look Scottrade Center will improve the fan experience, as well as the return for our sponsors and business partners. We believe our team will perform better in this environment and attendance will grow, leading to a revitalization of downtown in the winter months."