ADVO, Inc. has entered into an agreement to become the title sponsor of the SummerWind Performing Arts Center. The three-year partnership provides SummerWind with much of the resources required to continue presenting world-class performances to large New England audiences.
Beginning with the 2003 season, ADVO will be featured prominently as the
title supporter of the regional performing arts center. SummerWind’s
inaugural 2002 season drew more than 26,000 spectators to a total of 12
events throughout the summer. Visitors came from all over the country, with
the primary draw being from the New England/New York area. With ADVO’s
commitment, the center hopes to draw even larger audiences during the coming seasons.
Governor John Rowland expressed his support of ADVO’s title
sponsorship. “I am always proud to see Connecticut companies step up to the plate in support of the arts and cultural events for our residents, and the residents of the surrounding region,” he said. “ADVO, which has successfully
positioned itself as a leader in the direct mail marketing industry, has
strengthened its corporate citizenship position in Connecticut with this
title sponsorship. This partnership between ADVO and SummerWind will help
give audiences a premier music venue for years to come.”