LONDON (Hypebot) – Thom Yorke is now selling his new music via direct to fan platform BandCamp. With Radiohead, Yorke was the first major artist to offer new music using the "pay-what-you-want" model. As a solo artist, he's tried a variety of new release and sales platforms, including most recently, BitTorrent bundles. His goal with each of these experiments has to been to bypass "the self elected gate-keepers."
Yorke has both released a new song and put his latest album, previously only available via BitTorrent, on Bandcamp. The single is priced as "pay-what-you-want," and there are vinyl and merchandise options available, as well.
While the Radiohead front man has yet to make a formal announcement as to why he chose Bandcamp this time around, his presence there further confirms the platform's value.
Yorke has been on a long journey to find what he has called the most "effective way of handing some control of internet commerce back to people who are creating the work. Enabling those people who make either music, video or any other kind of digital content to sell it themselves…If it works anyone can do this exactly as we have done."