SAN FRANCISCO (CelebrityAccess MediaWire) — Ticketing and social marketing startup Ticketfly has raised $12 million in Series B funding, bringing Ticketfly's total capital raised to $15 million as they prepare to challenge Ticketmaster, the dominant player in the market.
The funding round was led by Root Music investor Mohr Davidow Ventures with additional participation from existing investors, including High Peaks Venture Partners, Contour Venture Partners and angel investors Roger Ehrenberg and Howard Lindzon.
Ticketfly has already signed deals with a number of notable venues and promoters, including the 9:30 Club, Merriweather Post Pavilion, Outback Concerts, Knitting Factory Entertainment, Baltimore Grand Prix, Monqui Presents, Guerilla Union, The Independent, R5 Productions, Austin City Limits Live, Troubadour and the Brooklyn Bowl.
"Event ticketing is undergoing tectonic change — there is an appetite for better analytics and integrated technologies that drive the bottom line. It became clear early in our discussions with Mohr Davidow that they share our vision to bring more science and fan engagement to the world of event marketing and promotion, " said Ticketfly's CEO, Andrew Dreskin. – CelebrityAccess Staff Writers