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Ticketmaster Announces Ontario's First Paperless Ticket Installation At Copps Coliseum

WEST HOLLYWOOD, CA (CelebrityAccess MediaWire) – Ticketmaster operating business announced that Hamilton's Copps Coliseum will be Ontario's first live entertainment venue permanently equipped to validate Ticketmaster's Paperless Ticket. The installation supports the venue's requirements for enhanced end-to-end ticketing that supports consumer convenience and protection.

"Ticketmaster's Paperless Ticket enables Copps Coliseum to greater control ticket inventory and ensure tickets get into fans' hands in the manner and at the price they want," said Tom Worrall, Ticketmaster Canada's Chief Operating Officer.

"Presenting the best live events means ensuring we can offer sports franchises and entertainment presenters the most up-to-date services for seating sales and inventory tracking," said Duncan Gillespie, CEO at Copps Coliseum. "We are committed to delivering the best fan experience possible and Ticketmaster's Paperless Ticket, which has already proved itself in major shows at leading venues in other markets, will enable us to have the flexibility to meet the marketing and sales requirements of the world's leading sporting and entertainment organizations and continue to bring our patrons the entertainment they deserve."

Ticketmaster developed the Paperless Ticket system as a way for consumers and event presenters to benefit from virtually validated, non-transferable paperless tickets. The technology creates an electronic ticket on the purchaser's credit card, up until their time of entry to the venue. This replaces the need for the consumer to hold a paper ticket prior to the event. They simply arrive, provide a credit card and photo identification for paperless ticket validation upon entering the venue and they'll be given a receipt and granted immediate access.

Ticketmaster's Paperless Ticket technology was originally developed and launched in 2008 in response to fan and client requests for a non-transferable ticketing option that provides enhanced convenience and security in one simple transaction. Paperless Ticket was first employed for Tom Waits' 2008 "Glitter and Doom" tour; then, in September 2008, more than 18,000 fans attending Metallica's concert at the 02 Arena in London were scanned in using Paperless Ticket. Recently The MTS Centre in Manitoba opted to make the Paperless Ticket delivery choice for 20 percent of fans who purchase tickets to Metallica's October 12th concert. AC/DC's late-2008 tour also used Paperless Ticket for up to 3,000 seats each night, helping to ensure fan club members and fans purchasing designated seats were able to secure their tickets at face value. –by CelebrityAccess Staff Writers