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Ticketmaster Launches TicketExchange In London

LONDON (CelebrityAccess MediaWire) — The Brighton Centre has selected Ticketmaster as their exclusive secondary market ticketing provider becoming the first venue in the UK to launch Ticketmaster’s TicketExchange. The first three events to offer this new service to ticket holders are Ricky Gervais on March 26, Faithless on March 27 and Lemar on April 7. Ticketmaster will also continue to serve as the authorized and preferred ticketing supplier for all events at The Brighton Centre. Only tickets originally purchased through the Ticketmaster system are eligible for resale, and those tickets may be resold at face value.

‘”We believe TicketExchange is a great service to offer our customers. 2007 marks our 30th anniversary and as ever our aim is to remain at the forefront of new ideas that benefit both our clients and our customers so we are proud to be the first UK venue to offer this new Ticketmaster service," said Howard Barden, commercial manager of the Brighton Centre. "We have often seen fans that have paid huge amounts for tickets from unofficial ticketing websites that might not be genuine or in some cases might not even exist, and we want that to stop. TicketExchange is the only official and authorized mechanism for fans to re-sell their tickets for Brighton Centre events and if fans buy tickets from an un-authorized source they run the risk of not being admitted to the event.”

”We recognise that genuine fans need a service where they can re-sell their tickets if their circumstances have changed and they find they will no longer be attending the show," said Chris Edmonds, managing director Ticketmaster UK. "TicketExchange is a trusted legitimate service for the re-sell and purchase of sought after tickets at a fair price. Additionally, the service enables event organizers to retain the ticket revenue from their events, which is much fairer, considering they have invested in the event. When the industry is able to retain more of the revenue that otherwise would have been lost to unauthorized resellers, the result is greater pricing flexibility when tickets originally go on sale and ultimately the fans benefit”.

–Bob Grossweiner and Jane Cohen