When Tom Petty and the Heartbreakers played the Blockbuster Pavilion in San Bernardino, California on August 24, Petty talked about corporate sponsorship from the stage. Launch reports: "I noticed there are a lot of corporate boxes here tonight," Petty quipped between songs in his dry Southern drawl. "You know, up in those corporate boxes, there's always some old guy with a really young girl!"
He then added, "It's hard to be in a rock 'n' roll band in 2002 and avoid things like corporate boxes. But you'll notice there are no corporate sponsors on this tour. First [companies] call you up and want to sponsor your tour–next thing, they want to put one of your songs in a commercial for a bank! But this tour is brought to you by you." His comments were met with thunderous applause.