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UMG Ramps Up Bravado Merchandise

SANTA MONICA, CA (Hypebot) —
As part of an ongoing effort to diversify beyond recorded music sales, UMG has promoted Tom Bennett to global Chief Executive Officer of Bravado, its global merchandising division. Bennett had been the North American CEO.

Bravado develops and markets licensed merchandise world-wide…

for its exclusive clients via live tours, retail outlets and web-based stores. Bravado also licenses rights to an extensive network of third party licensees. The company has offices in London, Los Angeles, New York, Paris, Tokyo, San Francisco.

Clients include Alicia Keys, Iron Maiden, Robert Plant, Beyonce, Bullet For My Valentine, Celine Dion, Daughtry, Girls Aloud, Gwen Stefani, Kanye West, Kelly Clarkson, Korn, Led Zeppelin, Oasis, Pink, Robbie Williams, Shakira, Metallica, Red Hot Chili Peppers and the Who.