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Universal Goes Direct To Fan With Echospin

LOS ANGELES (Hypebot) –
Universal Music Group Distribution has signed with Echospin for direct-to-fan sales and promotions from their artist websites. The two companies say it's the first time that a major music company has empowered its entire roster of artists to sell digital, physical and mobile goods from a single location.

One example of the new platform is the 3 Doors Down “Ultimate Fan Pack,” an Echospin-powered exclusive offer, which includes re-mastered CDs, a re-mastered vinyl LP, a poster, a special autographed “early entry pass,” T-shirt and an instant download of the re-mastered “Kryptonite” MP3 single.

Also upcoming are online stores and offers from Mariah Carey, Lady Gaga, Kid Cudi, Hollywood Undead, Mary J Blige, Soulja Boy Tell ‘Em, Julianne Hough and the Verve Music Group, which will include music and products from Diana Krall, Jamie Cullum, Queen Latifah, Katherine McPhee and Herbie Hancock.

From the press release:

“Echospin has created a market leading commerce and media delivery platform that facilitates the sale and promotion of digital, physical and mobile products all in one shot,” stated Universal head Jim Urie. “It will provide our artists with unmatched opportunity and reach in the marketplace. As UMGD continues to expand and lead the industry in direct-to-fan initiatives, this agreement with Echospin will provide our artists and labels with more flexibility on how they distribute their music, while providing fans much easier access to a broad variety of content from the artists they are passionate about.”

"UMGD is committed to building closer relationships between artists and their fans. We’re thrilled they chose Echospin to be their partner in this unique opportunity." commented Mr. Lowy of Echospin. "It’s exciting to see the world’s leading artists using our solutions to provide fans with the effortless and rewarding experiences they deserve," added Mr. Manning.