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Warner Nashville Tries Cutting The Album In Half

NASHVILLE (Hypebot) – Sales of full albums are falling faster than an Olympic ski racer on an ice covered slope. And then time between releases can leave too-long gaps in the marketing cycle.

Warner's Nashville is looking for an answer by dividing Blake Shelton's "Hillbilly Bone" as a "Six Pak," a 6 song album of new material to be released on March 2 followed by another six-song release in August. Pricing, which could be the key to the experiment's success, is not yet available.

Warner Music Nashville SVP of Sales & Marketing Peter Strickland told Billboard that the Six Pak will enable artists "to deliver music to [fans] on a much more regular basis at a value price package."