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Wells Fargo Center For the Arts in Santa Rosa Lands New Naming Rights Deal


SANTA ROSA, CA (CelebrityAccess) — The Board and staff of the former Wells Fargo Center For the Arts in Santa Rosa announced a new naming rights sponsorship agreement with Lytton Rancheria / Lytton Band of Pomo Indians.

The sponsorship saw the venue return to its original name Luther Burbank Center for the Arts after being known for the past decade as the Wells Fargo Center.

Lytton Rancheria’s sponsorship began on March 12, 2016 and will continue through June 30, 2026.

Financial terms of the agreement were not disclosed but the PAC said that the annual payments would help to support all programs and operations at the venue.

Reflecting the PAC's new name, they have a new website as well. The new website for Luther Burbank Center for the Arts will be lutherburbankcenter.org.

Margie Mejia, Tribal Chairperson of Lytton Rancheria, stated: “As dedicated and involved members of the North Bay region, Lytton Rancheria seeks projects and partners with whom we feel strong synergy. We place high value on supporting education, enrichment and community connection – three guiding principles of the Luther Burbank Memorial Foundation. Deepening our commitment to the Foundation by stepping up to support the name returning to LBC perfectly aligns with how we see our role in the community, and we are thrilled to continue our support of this impactful organization.” – Staff Writers