BEVERLY HILLS, CA (CelebrityAccess MediaWire) — The William Morris Agency has developed a strategic alliance with Los Angeles-based Brand Sense Partners that will establish a first-of-its-kind branding practice.
The partnership will combine BSP’s brand extension expertise with WMA’s existing licensing and merchandising business and resources to create new business opportunities for WMA’s clients.
With the new arrangement, William Morris will increase the scope and capabilities for developing its clients’ brands and other business endeavors. The practice will call on a team of more than 30 specialists at BSP who will serve WMA’s clients by assisting them in the development of their brands as well as coordinating strategies to proactively extend those brands across traditional media, endorsements and consumer products in a highly integrated fashion.
Discussions with a number of clients have already begun, and WMA and BSP expect to announce its first official deals later this year. –by CelebrityAccess Staff Writers