LOS ANGELES (Hypebot) – Warner Music Group is expanding its use of Cisco's Eos social entertainment platform to power artist Web sites. WMG van now deploy Eos across an unlimited number of sites and the platform will play a significant role within WMG's direct-to-consumer initiatives.
Cisco Eos is a hosted white-label platform that enables larger media and entertainment companies to create, manage and monetize social entertainment experiences built around their content. WMG has already deployed Eos for four new sites: Paramore; Trey Songz; Halestorm; and a redesigned site for Sean Paul. WMG will use Eos to create a dozen additional sites by the end of the year.