HONG KONG, China (CelebrityAccess) — Warner Music Group has promoted Andy Ma to the newly created role of Chief Commercial Officer for Greater China.
In his new post, he will be responsible for overseeing Warner's commercial expansion into the fast-growing Chinese market, including tie-ups with indie labels, brand partnership deals, joint ventures and 360 deals with artists.
As well, he will also continue to serve as SVP, Commercial & Business Development, Greater China and South East Asia.
Andy Ma joined WMG in 2011 as VP for New Media for Warner Music Hong Kong, before becoming SVP, Commercial & Business Development, Greater China and South East Asia in 2015. He has also been involved with WMG’s licensing partnerships with other major Asian digital music services, including Taiwanese-based KKBOX and South Korea’s MelOn.
China is an increasingly important market for the music industry. IFPI figures show that it was the 14th largest recorded music market in 2015, up from the 19th largest in 2014. Experts predict that China will become a top five recorded music market within the next few years. – Staff Writers