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Spectra Renews With Utah State

LOGAN, UT (CelebrityAccess) — Venue management and entertainment company Spectra by Comcast Spectacor has renewed its 24-year partnership with Utah State University (Utah State).

The renewed deal will see Utah State implement Spectra’s Salesforce CRM integration and continue to utilize its ticketing, and fundraising services for all Utah State events and make donations in support of the Big Blue Scholarship

As well, Spectra will provide marketing services for Utah State, including ng PACmail, PAC Retargeting, PAC Social Media and PAC Search Marketing, as well as hospitality services, such as venue management and food services. –

“Continuing our long-term partnership with the industry-leader in college athletics enhances our ability to increase fan engagement and drive more revenue,” said John Hartwell, Vice President and Director of Athletics at Utah State University. “Spectra Ticketing & Fan Engagement’s integrated ticketing, fundraising and marketing services provide a fantastic platform for Utah State Athletics to enhance every fan and donor interaction.” – Staff Writers