WORCESTER, MA (CelebrityAccess MediaWire) — Digital Federal Credit Union has inked a deal for naming rights to the Worcester Centrum Centre. The company paid $5.2 million to rename the complex to the DCU Center for the next 10 years. The Marlborough based company is an alternative to traditional banks and has recently been aggressively marketing themselves in all types of media.
Bank of America, which recently acquired FleetBoston Financial, is looking to do the same thing for the FleetCenter in Boston and is currently in negotiations with the venue. –by CelebrityAccess Staff Writers