(CelebrityAccess MediaWire) —
XM Satellite Radio has named Snoop Dogg executive producer of XM's classic hip-hop channel The Rhyme (XM Channel 65), current home of his radio show "Welcome to Da Chuuch With Big Snoop Dogg," available exclusively on XM Satellite Radio.
"I am truly excited about being able to have total control over the music and programming for The Rhyme on XM. I will play music that people have never heard and music that they haven't heard in a long time," said Snoop Dogg. "We need more Snoop Dogg music all the time because the music I play makes people feel good. Consider yourself a part of this new Snoop Dogg eargasm."
As executive producer, Snoop will provide the creative direction for the channel and assist in the development of new exclusive programming for The Rhyme as well as other channels. Snoop will continue to host "Welcome to Da Chuuch" on The Rhyme, which debuted on XM in December 2004. Beginning in early 2006, "Welcome to Da Chuuch" will return for a new season on The Rhyme with new episodes airing each week.
"Snoop is a definitive hip-hop icon and he continues to bring his love and knowledge of music to XM, now as executive producer of The Rhyme. With his new role Snoop will have an even larger platform to bring his unique musical sensibilities to millions of XM listeners who will be experiencing the audio history of hip-hop in a bigger way," said Eric Logan, executive vice president of programming for XM Satellite Radio. –Bob Grossweiner and Jane Cohen