OAKLAND, Calif. (CelebrityAccess) Pandora has announced it has become the music streaming launch partner for Snap Kit, Snap Inc.’s platform for developers – which means that Pandora soon be integrated into the Snapchat system.
Snapchat users will be able to share a song they’re listening to one-one-one, to a group of friends, or to their Snap Story, according to a representative and, through Pandora’s PremiumAccess, a Snapchat user receiving a song card can swipe up to listen directly on the Pandora.
“This will be a powerful and comprehensive social integration with music,” said Chris Phillips, Chief Product Officer, Pandora. “The Snapchat product experience and user base are primed for sharing, and our collaboration will provide a creative and compelling way to discover and enjoy music in a way that’s intuitive to Snapchatters.”
The integration is expected to roll out in the coming weeks.
“We’re always looking for more ways to bring Snapchat into the world and the world into Snapchat,” said Jacob Andreou, Vice President of Product for Snap Inc. “With their vast music library, Pandora’s partnership with Snap Kit will help us make it easier and more fun for Snapchatters to share the music they love.”