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Universal Music Group & Aloft Hotels Launch 'Project: Aloft Star' Tour
X Ambassadors Will Act as Mentors for the Three Finalists in the Americas Project: Aloft Star Competition (PRNewsfoto/Marriott International, Inc.)

Universal Music Group & Aloft Hotels Launch ‘Project: Aloft Star’ Tour

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BETHESDA, Md. (CelebrityAccess) – Aloft Hotels and Universal Music Group & Brands (UMGB) today launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.

Starting today, musicians can enter for a chance to win an opportunity to record a single at the legendary Capitol Studios in Hollywood, mentoring from UMG’s executives which will include help selecting a song to record, and 500,000 Rewards points2 redeemable for Marriott International hotel stays and other rewards.

This year’s top three finalists will also have the opportunity to work with Project: Aloft Star mentors, X Ambassadors, who will help them prepare for their finale performance.

Commenting on the expanded partnership, Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International, said: “Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we’re able to support emerging artists in a more meaningful way than ever before. The opportunity to record a single with one of UMG’s prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we’re so glad to be able to bring this to emerging talent all over the world.”

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