LONDON, UK (CelebrityAccess) – UK-based independent label High Time Records has expanded its previous partnership with Warner/ADA into a new 5-year global deal.
High Time Records, which was founded by Carl Hitchborn in 2015, is home to acts like The Hunna (pictured) and Coasts, who have sold more than 130, 000 concert tickets between them.
High Time Records is part of the High Time Group, which houses artist management, publishing, recording, live ticketing, tour promotion, merchandise and other divisions. Under their new deal with ADA, the company will cover global sales and distribution and allows the label to switch on full label services – including PR, radio and TV promotion – on a case-by-case basis.
“Working together in the UK over the last few years, we’ve witnessed, first-hand, Carl’s deep-rooted sense of quality and his inherent understanding of what today’s music fan wants,” said Dan Chalmers, president, ADA UK at Warner Music. “He’s smart, savvy and knows how to make calculated risks that play to his advantage; a music industry pioneer in the truest sense. It’s really great to have signed this new, five-year deal and to be working to help drive High Time further forwards, expanding their artists across the world.”
“I’m delighted to extend the partnership with ADA/Warner Music to a five-year global distribution deal and look forward to working with ADA to break High Time artists on a global scale,” Hitchborn added. “Our successful campaigns working with the enthusiastic UK team, led me to forge a long-term global partnership with Warner Music at a hugely important time in High Time’s growth.
“Given my strong relationship, developed over the last four years, with both Dan Chalmers and Max Lousada, as well as meeting with various ADA teams around the world, the excitement and enthusiasm to work with us made this deal a no brainer.”
High Time also has plans to open offices in LA and Sydney.