NEW YORK (CelebrityAccess) Amy Marks has been named the first exec VP, head of integrated marketing, for Live Nation’s Media & Sponsorship division.
Marks will be based in New York and report to Russell Wallach, global president of the division, and lead a department that includes research, analytics, strategy, creative, experiential events and industry marketing. Marks brings about 20 years of experience and most recently was at Bloomberg Media where she was global head of marketing. At Bloomberg, she spearheaded the launch of the Content Studio, led event marketing and conceptualized multimillion-dollar client programs.
“Amy’s unparalleled experience partnering with brands and CMO’s to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences is the type of leader that will take us to the next level,” said Wallach.
Marks added, “I’m thrilled to join such an incredible and growing organization filled with amazing talent. There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”
In their most recent financial filings, the division reported that revenue was up 12% for the quarter and over 90% of their planned sponsorship for the year is already under contract. Recent wins include American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.