LOS ANGELES (CelebrityAccess) The upcoming Queen biopic “Bohemian Rhapsody” will be showcased in the ScreenX format, 20th Centory Fox and Regency Enterprises have announced.
ScreenX is a multi-projection system used within the usual theatre setting, created in 2012 by CJ CGV, part of South Korea’s CJ Group. It expands the screen images and preshow advertising to create a panoramic 270-degree format that projects onto three theatre walls and has been installed on 164 screens worldwide.
This is the second 20th Century Fox film to be released on the format, following “Kingsman: The Golden Circle.”
The technology is considered one of the next cinema formats including 4DX, which includes motion and environmental effects according to Deadline Hollywood.
“Bohemian Rhapsody is the perfect film for moviegoers to immerse themselves in the full potential of ScreenX,” Byung Hwan Choi, CEO of CJ 4DPLEX said. “Audience members will experience the thrill of being in the crowd, singing along to the legendary Queen’s greatest hits, and relive some of the most famous moments in rock and roll history.”
“We are excited to partner with ScreenX once again to offer theatergoers a completely unique viewing experience for Bohemian Rhapsody,” said Andrew Cripps, President of International Film Distribution, 20th Century Fox. “Audiences will feel as if they are along for the journey with Queen and front row at the historic performance of Freddie Mercury leading the crowd at Live Aid.”