(CelebrityAccess) Eventbrite, which acquired indie ticketing giant Ticketfly last year, is preparing to sunset the Ticketfly brand next year and will likely replace it with the just-announced Eventbrite Music platform.
The new ticketing solution is to focus on indepdwent promoters, venues and festivals. Eventbrite has not explicily been named the successor to Ticketfly but Andrew Dreskin told IQ that the Ticketfly brand will be retired next year and all of its existing clients will be moved to the Eventbrite Music platform.
“Over the years, the core needs of a concert promoter haven’t changed: They need to reduce friction in their day-to-day operations, promote profitable shows, sometimes hundreds of them a year, and deliver a great experience for artists and fans,” Dreskin, co-founder of Ticketfly and now president of Eventbrite’s music division, said.
“The amount of thought and work we’ve put into addressing these needs has been a herculean effort. I’ve been doing this a long time, and I can say with conviction that Eventbrite Music is the best piece of ticketing software that I’ve ever worked on.
“We’re excited to put this solution into the hands of independent promoters around the world and help to continue to fuel a thriving independent music ecosystem.”
Eventbrite Music is “backed by a dedicated team of the industry’s top music experts”, says the company, “who together with promoters, festivals and more than 1,000 venues, make up a tight-knit independent live music community.”
“Marketing and ticketing are synonymous in my mind and Eventbrite Music is a huge help for independent venues like us,” Jordan Olels, marketing and ticketing manager for Seattle venue Neumos and Capitol Hill Block Party festival, told IQ. “Not only does it save time in the set-up of our ticketing but we can easily see which distribution channels are moving tickets, whether it’s Facebook, Spotify, Songkick, or something else. We’ve definitely seen an uptick in ticket sales since switching to Eventbrite.”
Eventbrite recently launched on the New York Stock Exchange and its share price has risen from $31.79 to $33.23 today, so far.
