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The Criterion

Knitting Factory Entertainment Signs Exclusive Booking Deals With The Criterion, Elevation 27

Travis Scott performs at the Criterion (Eric Parrow)
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NEW YORK (CelebrityAccess) — Knitting Factory Entertainment announced exclusive talent buying deals with two venues — The Criterion in Oklahoma City, OK and the yet-to-open Elevation 27 in Virginia Beach, VA.

The deal marks the first expansion into those two states for KFE, which has traditionally operated primarily in New York City and the Pacific Northwest.

The 3,300 capacity Criterion, owned by Ronnye Farmer, has presented recent concerts by Young the Giant, Kevin Gates, Cody Jinks, Arctic Monkeys, Turnpike Troubadours, Vance Joy, and Killswitch Engage.

The 600-capacity Elevation 27, which has yet to officially open, will be located on the site for the former restaurant Jewish Mother, and will serve as a home for chef-owner Scotty Miller will be reopening the restaurant inside Elevation 27, serving breakfast and lunch, as well as a late night menu during shows.

Elevation 27 is co-owned by Virginia-based music impresario Bill Reid, who formerly owned or co-owned both The National in Richmond and The NorVa in Norfolk.

Knitting Factory is the ideal partner for us,” Reid said in a press statement, adding that “they have a national reach for talent but retain their fiercely independent mindset, something that’s important to me.” While for his part, Farmer concludes, “I’m excited to introduce Oklahoma City to the excellent hospitality and booking expertise that Knitting Factory brings, and I’m looking forward to working with them to continue bringing top class acts to the region.”

Both Elevation and the Criterion will be booked by KFE senior talent buyer Dave Poe from the company’s New York office.

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