MELBOURNE, AUS — Live Nation and Ticketmaster have today (Feb. 26) announced the acquisition of Moshtix to service the growing general admission event markets in Australia and New Zealand.
Over the past 16 years, Moshtix has developed its reputation servicing grassroots music venues and promoters, and now specializes in general admission events across a variety of event genres. The company currently works with some of Australia’s most respected event operators and venues, including Groovin’ The Moo, Oxford Art Factory, Supanova, and the Australian Turf Club.
According to a statement released by LN, the acquisition will provide Australian and New Zealand venues and promoters a unique offering which combines Moshtix’s experience and innovative technology for general admission, self-service and white label solutions with Ticketmaster’s unrivaled services, marketing, distribution and reach.
Commenting on the acquisition, Managing Director of Moshtix, Harley Evans said: “Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level. We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market.”
Maria O’Connor, Managing Director of Ticketmaster Australia and New Zealand, added: “Moshtix has a rich 15-year history and during this time have developed a reputation for being extremely hard-working and passionate about what they do. Their mission to “make live easy” by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love.”
Moshtix and its 34 employees will continue to operate as a standalone business and work out of the company’s head office in Sydney.