PORTIMÃO, Portugal (CelebrityAccess) — Organizers for the EMD-oriented BPM Festival in Portugal announced that the festival was the latest event to make the jump to fully cashless.
The cashless transition comes as part of a five-year deal with Event Genius that will see BPM adopt the company’s Event Genius Pay system.
Event Genius’s platform allows festival-goers to create an online account to buy tickets and pre-purchase credits, which will replace cash across the festival site.
Upon arrival at the fest, these credits will be loaded to an RFID enabled wristband – which patrons will receive in exchange for their ticket – and will be used to pay for food, drink and other concessions.
The system will allow fans to reload their credits on site if they start to run low and to reclaim unspent credits after the festival ends, EventGenius said.
“It’s a big decision, we’re confident our fans will love it,” said Jason Jennings, Director at BPM festival and AMP’s Lost & Found Festival, which went cashless with Event Genius Pay in 2018. “At last year’s Lost & Found Festival, the expert staff at Event Genius made the switch to cashless quick and easy for our staff and, more importantly, our fans, so when the time came to make a decision about BPM Festival, it was a no-brainer.”
“Event Genius Pay offers a win-win scenario for BPM’s fans and organizers,” added Reshad Hossenally, Managing Director at Event Genius. “Without having to worry about carrying money or wasting time waiting in line to be served, BPM festival-goers can just relax and enjoy the sun, while Jason and the BPM family can expect a boost to their revenues, a reduction in cash handling mistakes and won’t have to incur the overheads involved with moving physical money around the site. Cashless really is king.”
BPM 2019 is scheduled to take place from Sept. 12 & 15 in Portimão & Lagoa, Portugal.