LOS ANGELES (CelebrityAccess) – Warner Bros U.S. co-chairman and CEO Aaron Bay-Schuck has revealed a new joint venture with R&R Records.
R&R founders Ben Persky, Mason Klein and Will Perliter launched the label in 2016, scoring streaming success for the likes of Mt Joy and Sorcha Richardson. Persky and Klein have also been running Mixed Management since 2010, which has had success with the likes of RL Grime, Baauer, DJDS and Adele/Niall Horan/Florence + The Machine songwriter Tobias Jesso Jr.
Commenting on the new partnership, Bay-Schuck said: “I’ve been following Ben and Mason’s careers for years now. And I’ve been impressed by the level of artists and songwriters they’ve been championing, on both the management and label sides. They have great taste, an authentic approach, and a clear vision of what R&R represents. Tom Corson and I are thrilled to welcome R&R into the WBR family.”
Persky and Klein said: “Through this partnership, we’re excited to establish a global presence and offer our artists more comprehensive support. Aaron and Tom have been encouraging of our vision from the beginning, and we love what they’re doing at Warner Bros. They have an amazing team, and it’s an exciting place to grow talent.”
The first signings to the JV are singer-songwriters Dijon and Wens, two artists Persky and Klein have proudly said “represent the ethos and direction of R&R.”