NEW YORK (CelebrityAccess) – Universal Music Group (UMG) has announced a strategic partnership with Super Hi-Fi, an artificial intelligence-based programming company that delivers song transition, voice-over and artist interview insertion solutions for music service providers.
Under the terms of the new deal, the companies will work together to introduce Super Hi-Fi’s AI technology to UMG’s partners across the globe and to co-develop new ways to enhance and promote UMG artists and music. Additionally, UMG will advise and support new product development initiatives and help Super Hi-Fi attract new business relationships.
Commenting on the partnership, Super Hi-Fi’s John Bolton, said: “The digital music landscape is undergoing dramatic change as technology creates demand for personalized music experiences across multiple sectors. We are excited to work with UMG, a global leader in innovation across the music industry, to advance this space.
“With the shift to smart speakers and voice-controlled experiences comes a completely anonymous listening experience with no visual interface and no visual branding. Super Hi-Fi’s AI-powered technologies create compelling, branded audio and production-quality experiences, both of which are critical needs for music experience providers to stay competitive.”
Michael Nash, UMG’s Executive Vice President of Digital Strategy, added: “Universal Music is constantly focused on leveraging technology to provide new experiences to music fans around the world.
“We’re excited about the kind of in-stream audio enhancements made possible by Super Hi-Fi, which can help artists deepen connections with fans and drive longer-term engagement for digital music services.”